THE CONCERN

Recent shifts in voter behavior and evolving campaign strategies have fueled doubts about traditional structural forecasting models. These models rely on fundamental variables like demographics, historical voting patterns, and socioeconomic factors to predict election outcomes months ahead of the actual vote.

Our Study

We tested a structural forecasting model across six established democracies: France, Germany, Italy, Spain, UK, US. We compared its predictive accuracy over time against sophisticated campaign data, focusing on whether voter engagement with campaigns reduces prediction reliability.

The Surprising Result

Contrary to expectations that elections are now more unpredictable due to campaign influence, our findings show no decline in the model's predictive power. Fundamental variables continue to yield accurate predictions even as campaign sophistication increases.

This Stability Matters

Our results challenge the assumption that campaigns have fundamentally altered election predictability. They suggest long-term structural factors remain central to electoral forecasting despite the increased emphasis on short-term campaign effects.