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Pride Online, Violence Offline: The Proud Boys' Telegram Cycle
Insights from the Field
Proud Boys
Telegram
Crisis Monitor
Machine Learning
Political Violence
American Politics
APSR
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3 Stata files
4 Datasets
3 PDF
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Dataverse
"Keep Your Heads Held High Boys!": Examining the Relationship Between the Proud Boys' Online Discourse and Offline Activities was authored by Catie Snow Bailard, Rebekah Tromble, Wei Zhong, Federico Bianchi, Pedram Hosseini and David Broniatowski. It was published by Cambridge in APSR in 2024.

đź§­ What Was Studied

A study of the Proud Boys' Telegram communications and the group's real-world actions over a 31-month period, investigating how different kinds of online speech relate to subsequent offline behavior.

📊 How Online Messages and Events Were Tracked

  • A novel dataset of Proud Boys Telegram messages was compiled and analyzed.
  • Messages were merged with the US Crisis Monitor's records of violent and nonviolent events involving group members.
  • A supervised machine learning model classified and measured message content and trends across the 31-month window.

🔍 Key Findings

  • Intensifying online expressions of grievances consistently predict later participation in offline violence.
  • Motivational appeals—messages emphasizing pride, morale, or solidarity—have a reciprocal relationship with offline participation:
  • Nonviolent offline protests predict an increasing share of motivational messaging online.
  • Increases in both the frequency and proportion of motivational appeals online, in turn, predict subsequent violent offline activities.
  • These patterns point to a potential online messaging–offline action cycle linking nonviolent protest, motivational online rhetoric, and later violent events.

đź§  Why It Matters

Findings offer theoretical insight into how distinct types of online speech (grievances versus motivational appeals) are differentially associated with real-world collective action. The results illuminate mechanisms by which online rhetoric may precede and follow offline engagement, with implications for understanding and monitoring violent mobilization.

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