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This study reveals how word-of-mouth alters survey responses on sensitive topics.

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New research uncovers a surprising pattern in measuring support for violent extremism: over time, responses tend to shift toward alignment with local political power due to the Grapevine Effect. This phenomenon occurs as participants hear about the study and alter their answers out of fear of retribution.

Drawing from original data collected across three Sahel countries through surveys on sensitive topics, we document this pattern clearly. We systematically ruled out alternative explanations—such as changes in public opinion or interviewer effects—and demonstrate that even experimental methods are vulnerable to these response shifts.

This finding has profound implications for political science research: it cautions against conventional survey approaches and highlights the need for more nuanced data collection strategies when measuring sensitive attitudes anywhere.

Article card for article: The Grapevine Effect in Sensitive Data Collection: Examining Response Patterns in Support for Violent Extremism
The Grapevine Effect in Sensitive Data Collection: Examining Response Patterns in Support for Violent Extremism was authored by John F. McCauley, Steven E. Finkel, Michael Neureiter and Christopher Belasco. It was published by Cambridge in PSR&M in 2022.
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Political Science Research & Methods
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