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How Speech Analysis Measures Governor Ideology Accurately
Insights from the Field
Ideology Measurement
Speech Analysis Technique
Governors Political Preferences
American Politics
SPPQ
Dataverse
Measuring Gubernatorial Ideology: A Content Analysis of State of the State Speeches was authored by Daniel Coffey. It was published by Sage in SPPQ in 2005.

This study measures state governors' ideology using computer-assisted content analysis of speeches from 2000 and 2001.

Method & Data Source

Computer-assisted coding analyzed governor speeches to reveal their ideological leanings.

* Speeches examined: State of the State addresses (2000-2001)

* Measurement approach: Computer-assisted content analysis

Findings

The research demonstrates that:

* Governor ideology is accurately reflected in these speeches

* The method reliably measures ideological preferences and values

* Speech content clearly distinguishes governors by party affiliation

Implications for Research

This approach offers a valuable tool for researchers to incorporate governor perspectives into state policy models.

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