The effectiveness of anti-normative messaging in political discourse remains understudied despite its prevalence. This paper examines how such messages interact with group cues to shape public opinion on nuclear weapons policy.

Data & Methods:

The study utilizes survey experiments and content analysis across multiple countries. By manipulating message frames, researchers assessed voter receptiveness under varying conditions of social identity salience.

Key Findings:

• Anti-normative arguments against nuclear bans gain traction when contrasted with established policy narratives • Group cues significantly moderate this effect by activating shared identities among citizens • These findings challenge conventional assumptions about discourse effectiveness in treaty advocacy contexts • Results indicate nuanced voter responses to competing normative frames rather than simple polarization

Why It Matters:

This research provides crucial insights for nuclear arms control advocates seeking effective communication strategies. Understanding how different messaging approaches resonate with publics across diverse political landscapes can improve diplomatic outreach campaigns targeting nuclear weapon bans.