What happens when an autocratic regime embraces digital tools to enhance its image? This paper examines the case of 'smart voting' technology used by United Russia party in Russian regions.

Data & Methods

* Analyzed official election data from 2017-2023 and voter surveys across multiple Russian oblasts.

* Employed network analysis to map communication flows between local officials, state media, and voters.

* Used logistic regression models to identify causal effects of digital coordination on voting behavior.

Key Findings

* Digital campaign tools effectively shaped public opinion toward regime-friendly candidates.

* Even when information contradicted official narratives, tailored messaging significantly influenced support.

* This strategy successfully increased overall presidential approval among targeted voter groups.

Why It Matters

* Demonstrates a novel adaptation by authoritarian systems seeking legitimacy through participation.

* Offers insights into the evolving nature of political communication in hybrid regimes.