This article explores how negative descriptive social norms—perceptions that others are not acting politically—can paradoxically encourage individual political participation. Drawing on survey data and experiments, the study demonstrates this counterintuitive effect by analyzing responses to hypothetical scenarios involving inaction.

• Examines perceptions of 'others' lack of engagement

• Shows these negative norm beliefs increase motivation

• Uses mixed-methods approach combining surveys with behavioral experiments

The findings challenge conventional assumptions about descriptive norms and offer practical implications for boosting political involvement.