Does a candidate's gender influence votes? Not always. This paper explores how the impact of gender varies dramatically across different political contexts, revealing that what might seem like an automatic preference gap is actually highly contingent.

Data & Methods: Using survey experiments and statistical analysis on voter responses from multiple election cycles.

Key Findings: The effect reverses in some situations—electing women may be easier or even preferred in certain scenarios. This nuanced result contradicts the simple "gender gap" narrative.

Why It Matters? Elections are more complex than previously understood, with gender effects dependent on factors like candidate ideology and campaign context rather than being a universal phenomenon.

In essence, voters' reactions to female candidates depend heavily on specific circumstances—challenging simplistic assumptions about political representation.