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Sponsorship Shapes Survey Responses — A New Look at Online Polling Biases


online survey
sampling bias
response bias
political engagement
Methodology
Pol. Behav.
6 R files
1 text files
5 datasets
Dataverse
Sponsorship Effects in Online Surveys was authored by Holger Kern, Charles Crabtree and Matthew Pietryka. It was published by Springer in Pol. Behav. in 2022.

Online surveys increasingly shape political discourse. But do sponsors influence how people answer? This article examines sponsorship effects in survey responses.

Data & Methods: The study uses data from experiments conducted on US university students and professional pollsters.

* It compares responses when sponsored by partisans versus non-partisan entities.

* Measures include response time, question skipping rates, and stated opinions.

Key Findings: Results show subtle but significant differences in answers based on sponsor identity.

* Participants respond slightly more favorably to partisan sponsors across all political topics.

* This effect is most pronounced among politically engaged university students.

* No major shifts occur for highly sensitive or controversial subjects.

Why It Matters: These findings raise crucial questions about survey neutrality and measurement accuracy.

* They challenge the common assumption that survey responses reflect true public opinion.

* Political scientists must now consider sponsor effects when designing experiments and interpreting data.

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