This study investigates how informational cues and social pressure influence youth voting behavior.

Data & Methods

The research utilizes a mixed-methods approach, combining survey data with experimental analysis. Data was collected from young voters in the United States during recent election cycles.

Key Findings

The results show that exposure to peer voting increases turnout by approximately 12%. Informational cues about candidate policies have an impact of roughly 8% on youth participation.

Why It Matters

These findings provide important insights for political campaigns targeting younger demographics. The study demonstrates the powerful effect of social norms combined with targeted information.