This study partners with an international sustainability-oriented NGO to test how direct, interactive conversations affect practitioner decision-making compared to standard dissemination.

Interactive Approach vs. Dissemination: The experiment directly compares the impact of a single conversation versus receiving only research summaries.

Key Finding - Self-Efficacy Increase: Results show that practitioners exposed to an interactive exchange significantly increased their use of research evidence, suggesting enhanced self-efficacy in applying academic findings.

Practical Guidance for Researchers: The study provides actionable advice on embedding such interactions with decision-makers, especially within local sustainability contexts.

This finding offers concrete strategies for researchers seeking to translate theory into practice.