Social norms motivate political behaviors, but their activation depends on race and neighborhood context in the United States.

Survey Experiment Findings:

* Whites, Blacks, and Latinos conceptualize political participation differently.

* Minority groups (Blacks and Latinos) often provide greater social incentives for participation than White respondents.

The study combines original survey data with geographic information from the American Community Survey to reveal that neighborhood characteristics outweigh individual demographics in predicting these norms.

Key Implications:

This nuanced understanding of race, place, and political behavior underscores the importance of incorporating contextual factors when analyzing participation dynamics in America's diverse landscape.