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Why Partisan Media Deepen Political Extremes—and These Effects Last Days After


Motivated Reasoning
Experimental Design
Partisan Media
Viewers Polarization
Political Behavior
AJPS
3 other files
Dataverse
Why Do Partisan Media Polarize Viewers? was authored by Matthew Levendusky. It was published by Wiley in AJPS in 2013.

New research explores how partisan media outlets amplify viewers' political polarization. Using experimental methods and data analysis, it demonstrates that exposure to partisan content strengthens extreme viewpoints among citizens—even days afterward.

Experimental Findings:

  • Partisan media effectively mobilizes motivated reasoning in its audience
  • Polarization effects persist for several days after initial exposure
  • The research shows minimal viewership still produces significant political impacts across the broader public arena
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